The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has told advertising agencies to remove billboards promoting alcoholic beverages near learning institutions across the country.
In a notice signed by the agency Chief Executive Officer (CEO) Dr Anthony Omerikwa, the advertisements seen near most schools is against the law proscribing advisements that are misleading or deceptive or that are likely to create an erroneous impression about the characteristics, health effects, health hazards, or social effects of the alcoholic drink.
“In line with the Alcoholic Drinks Promotion Regulations, NACADA is under the relevant provisions of the Alcoholic Drinks Control Act, 2010 coordinating with relevant stakeholders in the country to enforce measures that will remove all the billboards near learning institutions. These enforcement activities will involve all respective National and County Government authorities,” the notice read in part.
Omerikwa further said that the presence of alcohol advertisements near schools undermines the endeavours by normalising the consumption of alcohol and portraying it as an appealing and glamorous choice.
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